Betadine - It shouldn't hurt twice 

Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself. This was a print and outdoor campaign promoting Betadine's unique selling point of being a pain free antiseptic. 

Awards

2012 Cannes Lions - Bronze in Press
2012 One Show -  Merit  in Press
2012 One Show -  Merit  in Outdoor
2012 Young Guns - Silver for Print
2012 Young Guns - Bronze for Campaign
2012 New York Festival - Sliver World Medal in Print
2012 Eurobest - Silver in Print
2012 Golden Drum - Gold in Print
2012 Golden Drum - Silver in Outdoor
2013 ADC Czech Republic - Gold in Print
2012 PIAF - Bronze Award in Print
2012 Intercontinental Advertising Cup - Shortlist
2013 Cristal Festival - Cristal in Outdoor